Ep 2: How Do You Know If You Have Raving Fans?
The best brands don't just have mere customers -- they have raving fans. However, how can you know for sure that your customers are as invested into your brand as you are?
Join Scott and Jack as they discuss the THREE SIGNS that will help you determine how fanatic your customers are about your brand.
Additionally, Scott and Jack discuss:
- Why raving fans are the best marketers
- The reason why rah-rah speeches about "caring more" or "trying harder" fall short
- The one deciding factor that determines if customers will buy your products at full price
- The powerful philosophy that should always come first before you think about expanding your brand (growth will be a natural consequence, rather than forced)
Remember: YOUR brand can be legendary too!
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