Ep 3: Overview of the Customer Experience Engine
Delivering a powerful customer experience often works like an engine. Just like a car engine, each component is integral in making sure your brand is firing on all cylinders.
Join Scott and Jack as they discuss the Customer Experience Engine that Swoz Consulting has used to transform countless brands.
In particular, Scott and Jack discuss:
- The one missing piece that even world-class advertising and marketing can't make up for
- What is the true currency of business (it's not just money)
- The difference between customers that love your brand vs. customers that rave about your brand
- Why each part of this Customer Experience Engine must work in tandem to deliver powerful results
Remember: YOUR brand can be legendary too!
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