Ep 4: Overview - Customer Insight

Legendary brands know their customers. And this isn't just merely about data -- it's about something much more than mere numbers.

Join Scott and Jack as they discuss the key concepts in understanding Customer Insight.

In particular, Scott and Jack discuss:

Why average brands run on customer data, whereas legendary businesses run on customer insight (and the difference between the two)
Why defining your brand around your personal perspective and insight halts your progress in creating raving fans
How to easily apply a very tangible strategy to gain customer insight
....and more

Remember: YOUR brand can be legendary too!

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