Ep 5: Overview - Operational Excellence
Even if your brand is a household name, it can quickly fall apart if it stumbles in one crucial area: Operational Excellence. This goes beyond catchy jingles and recognizable logos. The key lies in delivering a consistent customer experience built on trust.
Join Jack and Scott as they explore tangible examples of what Operational Excellence looks like, and the reasons why even the world's biggest brands can seem mediocre without this vital element.
In particular, Scott and Jack discuss:
- The #1 way to destroy your brand that many overlook
- Why two brands can go through the same hardships -- yet customers love the one brand, and hate the other
- How brand relationships mirror interpersonal relationships, where inconsistency destroys trust
- ....and more
Remember: YOUR brand can be legendary too!
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