Ep 8: Overview - Memorable Moments
The last of the gears in the Customer Experience Engine is Memorable Moments. If you implement all the rest of the gears in engine, but not this one, your customers love you -- but they aren't telling anyone to buy from you. This gear is what turns loving fans into raving fans. And it might be easier than you think.
This episode welcomes Caitlin Johnson, a Swoz Consultant, as Scott's co-host for the podcast!
Scott and Caitlin discuss how the legendary brands actually did it (and how you can, too). In this episode, they discuss:
Why Star Wars can teach us a valuable lesson about our relationship to our customers
Tangible examples of how famous brands have cultivated Memorable Moments
Strategies to determine what makes your brand unique (and how to use this to create Memorable Moments)
Time-tested proof that showcases why any brand -- no matter the industry -- can create moments that customers will never forget
...and more
Remember: YOUR brand can be legendary too!
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