Ep 10: How to Build a Legendary Brand in a Really Difficult Industry: Featuring Hugh Henderson, CEO of Capstone Hospice

In this episode, Scott and Caitlin are joined by Hugh Henderson, CEO of Capstone Hospice. Hospice may not be the first organization that comes to mind when it comes to setting a high bar for creating raving fans. After all, as Hugh shares, he doesn't exactly get repeat business from his customers. Imagine the challenges that exist in running hospice care, and the challenges that may come with retaining top talent. Yet Hugh has employees that are surpassing 5-7 years with him, and he started Capstone 8 years ago.

You are not going to want to miss this inspiring conversation in which Hugh shares innovative ideas on how he creates raving fans internally and retains his employees in such an emotional, and mentally challenging environment. Hugh infuses passion and care for his people, and in turn his employees stay with him and build lasting relationships with clients they care for and their families.

Remember: YOUR brand can be legendary too! 

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