Ep 17: Bite-Sized Chunks & Just-In-Time Learning
After many months of hard work, Legendary Brands Academy has finally been released! (LegendaryBrandsAcademy.com) This online program contains all of the proven strategies the Swoz Consulting team has used to revolutionize multiple industry-leading brands, from household names, to local mom-and-pops. It's over 20 years of wisdom from being on the front lines of legendary brands, all at the click of a mouse.
In today's episode, Scott and Caitlin discuss two more lessons they learned in the creation of Legendary Brands Academy that you can apply to your brand strategy: Bite-Sized Chunks and Just-In-Time Learning. Sometimes, you can have the best information or resources, but if you don't make it easily accessible to your customers, it is of much less value to them. For Legendary Brands Academy, that meant going from 30-minute video segments to 5-10-minute video segments. That also meant carefully categorizing each video module so that the specific issues a brand faced can be easily accessed and learned when they need it the most. Don't put barriers in the way of your customers. This episode considers the ways in which you can apply these same principles to your own brand.
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P.S.: If you're ready to take your learning to the next level, beyond what we can cover in this podcast, then Legendary Brands Academy was made with you in mind. The online program will show you exactly how to transform your brand into a game-changer in your industry. No more wishing things could be different -- no more theorizing without action -- no more saying "that's for other brands, but not for me." With Legendary Brands Academy, everything is designed for you to take action and see transformation in real-time. You'll learn the step-by-step systems you can begin to implement today. So if you're ready to see real change, real results, and real Raving Fans for your brand, then you can check out Legendary Brands Academy here: www.LegendaryBrandsAcademy.com
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